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At North, we are the seekers. And just like you, we know that thirst. We know when… It Calls.
Are you born with it or bitten by it? We don’t know. We just know that for us, the feeling of being one with the elements and being fully immersed in the moment, lost, feeling everything and nothing all at once, is the magic we chase.
When the elements call to our very being we can’t resist, we have to go. We capture that magnetic sensation in one simple expression - It Calls.
The North brand started in 1957 when Olympic gold medallist and trained engineer, Lowell North, sought to change the world of sailing through precision technology.
North pioneered advanced computer modelling in the design and manufacture processes with his understanding of sail forces and structural loads.
Just like our founder, North’s designers and makers are fascinated by the interplay of the elements and the eternal principles of physics.
